Tourism Authority Of Thailand Tat

TAT Launches New Campaign to Boost Thailand Tourism

Thailand's Tourism Authority (TAT) has launched a new campaign aimed at boosting tourism in the country.

The campaign, called "Amazing Thailand, Amazing New Chapters,"

was launched on June 16, 2023, and will run until March 31, 2024. The campaign is part of TAT's efforts to revive the tourism industry in Thailand, which has been hit hard by the COVID-19 pandemic. The campaign will focus on promoting Thailand's unique culture, natural beauty, and diverse experiences.

TAT is targeting a number of key markets with the campaign, including China, India, South Korea, and the United States. The campaign will use a variety of channels to reach potential tourists, including social media, online advertising, and public relations.

TAT is also working with tour operators and airlines to promote Thailand as a top destination.

The campaign is expected to generate increased tourism revenue for Thailand. In 2019, Thailand welcomed nearly 40 million tourists who spent a total of 1.91 trillion baht (US$56 billion). The tourism industry accounted for 12% of Thailand's GDP in 2019.

The COVID-19 pandemic has had a significant impact on the tourism industry in Thailand.

In 2020, the number of tourists to Thailand fell by 83%, and tourism revenue fell by 76%. The pandemic has also led to the closure of many businesses in the tourism industry.

TAT is confident that the "Amazing Thailand, Amazing New Chapters" campaign will help to revive the tourism industry in Thailand.

The campaign is expected to generate increased tourism revenue and create new jobs in the tourism industry. TAT is also working with the government to implement measures to ensure the safety of tourists.

Conclusion:

The Tourism Authority of Thailand (TAT) has launched a new campaign aimed at boosting tourism in the country. The campaign, called "Amazing Thailand, Amazing New Chapters," will focus on promoting Thailand's unique culture, natural beauty, and diverse experiences. TAT is targeting a number of key markets with the campaign, including China, India, South Korea, and the United States. The campaign is expected to generate increased tourism revenue for Thailand and create new jobs in the tourism industry.